Who built The Better Best Man?

BBM was co-founded by Caleb Rabadan and Jon Bruhin. We built it after watching too many best men bomb speeches at weddings we cared about — including our own.

Why a best man speech tool?

A wedding speech is one of the few times in adult life where you can give your friend something that lasts forever. Most guys are flying blind — they overthink it, undershare, or default to a list of inside jokes nobody else gets. We built BBM because the framework that produces a great speech is teachable, not magical.

Is BBM only for best men, or for any wedding speaker?

The tools and framework are tuned for best man speeches but apply to maid of honor speeches, father-of-the-bride toasts, and any roast-or-toast wedding remarks. The Speech Bootcamp goes broader — speech writing and delivery as a transferable craft for any future speech you'll give.

§ About — The Story Page 01 / 01

We built BBM because best-man speeches shouldn't be this stressful.

Two founders. A 150K-person brotherhood. One stubbornly good framework for getting the speech written. No marketing speak. No panic. Just the tools and the method best men actually use.

↳ Field Metrics

150K+

Best men in community

10K+

Speeches delivered

1,000+

Speeches handled

§ 001 — The Story

It started on Instagram.

BBM started on Instagram — short clips breaking down what works in a best-man speech and what doesn't. Within months, the audience crossed 150K. The DMs kept saying the same thing: "I know what I want to say, I just can't get it out of my head and onto the page."

So we built the page for you. First as a PDF guide — the Speech Field Manual — that lays out our exact framework. Then as an AI — the Ghost Agent — trained on the same methodology. You talk it through in a real conversation, it pulls out the stories only you know, and writes a finished speech in your voice. Ten minutes, not ten weeks.

§ 002 — Founders

The founders.

Caleb Rabadan

Co-Founder

Runs product, engineering, and the growth side. Spends the day reading DMs, shipping features, and figuring out which part of the speech still trips guys up.

Jon Bruhin

Co-Founder

Runs brand, content, and the community side. The one behind the Reels, the voice of the brand, and the reason the DMs feel like a group chat instead of a support ticket.

§ 003 — Framework

The BBM 3-Step Framework.

Every great best-man speech does the same three things. Skip any one and the speech wobbles. Nail all three and people remember it for years.

Hook30 seconds. Grab attention with something specific, funny, or bold. Skip "Hi, I'm the best man" — the room already knows.
Body2 to 3 minutes. One story that shows who the groom actually is. Welcome the bride. Name the qualities that make them work together.
Close30 seconds. A decisive toast that leaves the room feeling something. Land the plane. Raise the glass. Done.

That's the framework behind the Field Manual and the Ghost Agent. It's been pressure-tested on 10,000+ real speeches.

§ 004 — Content

How we make content.

Blog posts on this site are researched and drafted by the BBM team using our internal style guide and AI tools, then reviewed by Caleb or Jon before they go live. Posts lean on the framework and on patterns pulled from the 150K-person community — real questions, real speeches, real feedback. We update posts when something changes; the Last updated date on each piece reflects the most recent edit.

§ Deploy

Ready to crush it?

Two tools. One framework. No panic.

See the Tools →