Privacy Policy

Last updated: July 11, 2026

Introduction

Welcome to The Better Best Man ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website thebetterbestman.com and use our services.

Information We Collect

Information You Provide

• Contact Information: Name, email address when you sign up, purchase products, or submit forms
• Payment Information: Processed securely through Stripe (we don't store card details)
• User Content: Stories, testimonials, and photos you share with us
• Speech Details: When you use the Ghost Agent, our AI speech tool (or our retired legacy speech tools, which remain accessible to prior purchasers), the names, relationships, and personal stories you provide so we can generate your speech
• Communication Data: Messages you send us via email or contact forms

Information Automatically Collected

• Device Information: Browser type, device type, screen size
• Usage Data: Pages visited, time spent, referring website
• Location Data: General location based on IP address
• Cookies and Tracking: See our Cookie Policy section below

How We Use Your Information

We use the information we collect to:

• Process your orders and deliver digital products
• Send you important updates about your purchases
• Respond to your questions and provide customer support
• Send marketing emails (only if you've opted in)
• Improve our website and services
• Analyze website traffic and user behavior
• Prevent fraud and enhance security
• Feature your stories or testimonials (with your permission)

AI Speech Tools and De-Identified Excerpts

When you use our AI speech tools, the details you enter and the speech that is generated are stored so you can access your speech and so we can operate, secure, and improve the service. We always use this data internally for those purposes.

Separately, and only if you give us optional consent at the time of use, we may use de-identified excerpts of your inputs and outputs — with names and other direct identifiers removed, and reasonable steps taken to prevent re-identification — for product improvement and for marketing and educational materials. This use is based on your consent and is entirely optional; you can use the tools without granting it.

Withdrawing your consent. You can withdraw this consent at any time by emailing [email protected] from (or referencing) the email address you used. Withdrawal stops any future use of your excerpts. It does not require us to recall materials already published before we received your request, although we will make reasonable efforts to discontinue ongoing use.

Cookie Policy

We use the following types of cookies:

Essential Cookies

Required for the website to function properly. These cannot be disabled.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. This helps us improve our content and user experience.

Marketing Cookies

We use Meta Pixel (Facebook) to measure the effectiveness of our advertising and to show you relevant ads across social media platforms.

You can manage your cookie preferences at any time through our cookie consent banner or by clicking the "Cookie Settings" link in the footer.

Data Sharing and Third Parties

We do not sell or rent your personal information. We share data only with the service providers ("subprocessors") that help us operate, and only as needed to provide our services:

• Payments: Stripe (checkout and card processing — we never store your card number)
• AI speech generation: Anthropic (Claude). When you use the Ghost Agent (or our retired legacy speech tools, which remain accessible to prior purchasers), the details you provide — names, your relationship to the couple, and the stories you share — are sent to Anthropic to generate your speech. Anthropic processes this data as our service provider and, under its commercial API terms, does not use it to train its models. See Anthropic's Privacy Policy.
• Email: Resend (transactional email, and marketing email where you have opted in)
• Data storage: Vercel and Upstash (Redis) host the data and content you create with us
• Security & anti-bot: Cloudflare Turnstile (verifies you are human; processes your IP address)
• Error monitoring: Sentry (diagnostic and crash data to keep the site working)
• Analytics: Google Analytics, Meta/Facebook, and Vercel Analytics
• Fulfillment: Printful (for physical merchandise orders)
• Automation & advertising: Zapier (workflow automation) and Pinterest (advertising and conversion measurement)
• Legal Requirements: When required by law or to protect our rights and our users

Each subprocessor handles your data under its own privacy terms, and under a data processing agreement with us where applicable.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt-out of marketing communications
• Withdraw consent for data processing
• Request data portability

To exercise these rights, contact us at [email protected]

Data Retention

We keep personal data only as long as needed for the purposes described in this policy:

• Speeches and interview content you create are stored so you can return to them, and are kept until you ask us to delete them.
• Lead and email records are retained while you remain subscribed and for a reasonable period afterward for our records.
• Order records are retained as required for tax, accounting, and legal obligations.

To request deletion of your data or a saved speech, email [email protected] and we will process your request.

Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• SSL encryption for all data transmission
• Secure servers and databases
• Limited access to personal data
• Regular security assessments

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected data from a minor, please contact us immediately.

International Data Transfers

We are based in the United States. If you access our services from outside the US, your information may be transferred to and processed in the US or other countries where our service providers operate.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this privacy policy or our privacy practices, please contact us:

Email: [email protected]
General Inquiries: [email protected]
Website: thebetterbestman.com